Frequently Asked Questions

How does my company sign (or learn more about signing) the pledge?
Send an email to If you would like someone to contact you directly to discuss what's involved, include your contact information including phone number. You can also read more about the pledge and the opportunity it represents to demonstrate your company's commitment to the highest environmental and social standards.

Why do you want jewelers to act?
In recent years, growing controversy over some mining projects has heightened public awareness about gold's social and environmental costs. Consumers shopping for jewelry are asking questions about the gold and other metals in products they buy: where did it come from, and under what conditions was it produced?

The spectacular and abundant Bristol Bay Watershed -- with its world-famous salmon runs, moose, grizzlies, and caribou -- is at risk from a massive open-pit gold and copper mining district proposal.

A strong and diverse constituency opposes the mining district, including many Native villages, commercial fishing businesses, tourism and recreation organizations, and hunting and fishing lodges. Bristol Bay is no place for a large gold and copper mine, let alone a major mining district.

By signing the Bristol Bay Protection Pledge, retail jewelers are committing to sourcing policies and practices that ensure their customers, and the public, that the gold jewelry they purchase will not come at the expense of the world's greatest salmon fishery and the communities that depend on it.

It is the responsible thing to do. But it also makes good business sense. Recent market research affirms that consumers place ethical considerations into their purchasing decisions. Eighty-six percent of consumers have said they would switch brands to support the more socially responsible choice.

What is the Bristol Bay Protection Pledge?
The Bristol Bay Protection Pledge is a recognition of the Bristol Bay Watershed as a vital fish and wildlife resource that supports commercial, subsistence and recreational ways of life.

By taking the Bristol Bay Protection Pledge, retailers are pledging to enact sourcing policies and practices that protect the Bristol Bay watershed from the proposed Pebble Mine or any other major mines proposed on public lands in the Bristol Bay Watershed.

How did you come up with the "43 million salmon" figure?
According to the Alaska Department of Fish and Game - Division of Commercial Fisheries, the inshore Bristol Bay sockeye salmon run was slightly more than 43.1 million fish in 2006. The sockeye salmon runs of Bristol Bay represent roughly one-third of the world's sockeye salmon, the world's chief commercial salmon species.

Back to the Pledge